Fixed fees 'nine times more attractive' than percentage-based adviser charging

Quarter want to see return of commissions

Hannah Godfrey
clock • 2 min read

Consumers prefer fixed fees to percentage based charging, despite advisers' preference for the latter, research by Drewberry has found.

Half of respondents to a survey by the firm said they would prefer fixed prices for ‘standard' pieces of work, such as setting up a pension. A mere 6% of the public liked the idea of a percentage of assets-based arrangement to calculate their adviser's fees, even though this has become the prevailing model for many financial advisers in recent years. Earlier this month a survey by Adviser Home found three-fifths (60%) of advisers charged on the basis of assets under advice, a fifth (21%) had fixed fees, and 5% charged on a time-based approach - or a combination of the three. Drewbe...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

IPT set for another record year

IPT set for another record year

Taxation hits £6.78bn in FY25/26

Cameron Roberts
clock 19 December 2025 • 2 min read
Strong year predicted for IHT receipts

Strong year predicted for IHT receipts

£5.8bn for first eight months of 2025/26

Jen Frost
clock 19 December 2025 • 2 min read
FCA responds to Which? super complaint

FCA responds to Which? super complaint

Expansion of insurance work in 2026

Cameron Roberts
clock 18 December 2025 • 2 min read