iPipeline reports 35% increase in business protection applications

clock • 1 min read

iPipeline has reported a 36% increase in the number of completed new business protection applications in Q1 2017, based on provider supplied data, as compared to same period last year.

  Income Protection is one of the fastest growing product lines for iPipeline - transactions increased by 25% between Q4 2016 and Q1 2017 and by 60% from Q1 2016 to Q1 2017. Whole of Life and Over 50s plans saw the strongest growth, with a 200% increase from Q1 2016 to Q1 2017. Multi-benefit plans have been particularly popular when buying Family Income Benefit, iPipeline identified. In March 2017, 60% of Family Income Benefit transactions and 32% of Income Protection transactions were generated as part of a multi-benefit plan. iPipeline also noted that when Income Protection...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Mental Health Awareness Week is not just for clients

Mental Health Awareness Week is not just for clients

Mental health resources and opinion

Cameron Roberts
clock 15 May 2026 • 4 min read
Third of LV= customers accessing mental health support aged 26-35

Third of LV= customers accessing mental health support aged 26-35

Anxiety primary reason for access

Jaskeet Briah
clock 14 May 2026 • 1 min read
£1m paid out to Waddle Insurance customers

£1m paid out to Waddle Insurance customers

Average claim took 90 days to complete

Jaskeet Briah
clock 07 May 2026 • 2 min read