Brokers name "achieving quality customer outcomes" as most important responsibility - Legal and General

Hannah Godfrey
clock • 1 min read

Just less than three-quarters (71%) of brokers agreed that focusing on the quality of their customer outcomes was the most important aspect of their day to day role, according to research by Legal and General.

Just under half (44%) of brokers stated that "improving customers' understanding of products" was another one of their key priorities. Just less than two-fifths (38%) of brokers surveyed mentioned servicing their back book as one of their day to day concerns, with almost a quarter (44%) identifying a lack of time as the main reason they don't focus more of their work in this area. The research also found that a fifth (19%) of brokers feel that an early warning system for policies that are about to lapse or are at risk would help them to service their back book more effectively.  An...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Targeted Support is a turning point - but it must include protection

Targeted Support is a turning point - but it must include protection

“This is an important moment for the advice market”

Roy McLoughlin
clock 14 May 2026 • 5 min read
BIBA expands 'Ben the Broker' campaign

BIBA expands 'Ben the Broker' campaign

Promoting cyber insurance and brokers

Cameron Roberts
clock 13 May 2026 • 1 min read
Single-tie life arrangements damage consumer trust: LifeSearch

Single-tie life arrangements damage consumer trust: LifeSearch

Yorkshire Building Society research

Cameron Roberts
clock 13 May 2026 • 2 min read