Brokers name "achieving quality customer outcomes" as most important responsibility - Legal and General

Hannah Godfrey
clock • 1 min read

Just less than three-quarters (71%) of brokers agreed that focusing on the quality of their customer outcomes was the most important aspect of their day to day role, according to research by Legal and General.

Just under half (44%) of brokers stated that "improving customers' understanding of products" was another one of their key priorities. Just less than two-fifths (38%) of brokers surveyed mentioned servicing their back book as one of their day to day concerns, with almost a quarter (44%) identifying a lack of time as the main reason they don't focus more of their work in this area. The research also found that a fifth (19%) of brokers feel that an early warning system for policies that are about to lapse or are at risk would help them to service their back book more effectively.  An...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Single-insurer models present challenge for insuring real lives: LifeSearch

Single-insurer models present challenge for insuring real lives: LifeSearch

Consumers need products tailored to health or personal circumstances

Cameron Roberts
clock 25 June 2026 • 2 min read
COVER Customer Care Conference 2026: One week to register

COVER Customer Care Conference 2026: One week to register

1 July 2026 - Marriott Grosvenor Square, London

COVER
clock 24 June 2026 • 1 min read
Marsh appoints workplace healthcare consulting leader for MMB

Marsh appoints workplace healthcare consulting leader for MMB

Expanding presence in health and social care

Jaskeet Briah
clock 12 June 2026 • 1 min read