LV= will donate 77p to Seven Families for every valid Flexible Protection Plan (FPP) income protection application received.
Justin Harper, head of marketing at LV= said: "LV= is a proud supporter of Seven Families and believe that advisers play a valuable role in helping clients understand the need for income protection.
"As part of our programme to increase awareness of the campaign, we're offering additional financial support by donating 77p to Seven Families for every valid LV= FPP Income Protection application we receive by 30 April."
This is in addition to LV= offering a 5% discount on its income protection premiums.
Both the donations and the discounts are available until 30 April 2015, and follow LV='s income protection seminars.
