Beagle Street has recently launched an advertising campaign called 'Life Insurance Reborn.'
The online insurer's TV advertisement features gremlins and is aiming to engage with consumers either new to or "scared" of life insurance.
But do you think such an advert will encourage consumers to think about life insurance in a different light?
In this month's COVER Poll we ask: Do you think the Beagle Street TV advert called 'Life Insurance Reborn' will be helpful in rejuvenating positive consumer views of life insurance?
Cast your vote by visiting the poll on the bottom of the COVER home page.
