The Association of Medical Insurance Intermediaries (AMII) is to admit its new corporate members to its board and initiate a series of committees to build joint strategy.
The AMII Private Healthcare Summit yesterday heard Bupa confirmed as a corporate member with other major providers soon to join the trade body.
Wayne Pontin , chairman of AMMI clarified the relationship. He said: "It is vital that AMII and the coprorate corporate members engage with a mutual strategy and one voice to best augment growth and a vibrant competitive market."
Plans AMII have to kick start this strategy include a minimum of two insurer members on the executive committee, voted for by all members plus a series of focus groups to discuss industry challenges.
Pontin continued: "Corporate members will be engaging in education and marketing campaigns to encourage growth.
"We are also looking at a working party to discuss product innovation, design and integration with the NHS.
"But please remember that this does not conflict with the commercial strategy of any corporate member or insurer. Nor does it restrict or influence any intermediary, who will keep their independence and decide on their own commercial strategy.
