PruHealth, the private health insurer, is substantially increasing the level of cinema rewards it offers to members of its Vitality wellness programme.
As part of a number of product enhancements to be launched in January 2013, the deal developed for PruHealth by Filmology, the cinema promotions and benefits specialists, will include one free ticket a week per member of the Vitality scheme valid at all Cineworld and Vue cinemas across the UK.
As some policies such as family packages have more than one person as a member, several members of a household may be included.
Vitality scheme members will also be able to take advantage of Filmology's phone-based ticketing system, helping them to use the offer more easily.
Nicholas Read, Director of Business Development of PruHealth, comments: "Cinema has proved to be a highly popular reward among Vitality members, so through Filmology we are happy to offer an even more substantial package to motivate them.
The previous reward - one ‘2 for 1' ticket per month per policy valid at Cineworld - which we have offered up to now proved to be a great success. The new, enhanced, offer is sure to provide an even more inspiring reward for our members."
