Cirencester friendly urges government to focus on raising awareness

The statement comes following the launch of a government consultation proposing an industry and consumer-led development of a new category of simple financial products, which would be non-advised. They should be similar in concept to the 'essentials' or 'basic' ranges offered in supermarkets, the government added. Paul Hudson, chief executive of Cirencester friendly, argued that simple protection products already exist and that raising consumer awareness was more important than creating new policies. "Whilst we fully support the government's efforts to encourage simple savings and ...