Advisers should plan their marketing activities before an economic upturn, according to IFA Life. Ph...
Advisers should plan their marketing activities before an economic upturn, according to IFA Life. Philip Calvert, founder of the online business and financial social networking company, said: "IFAs must be ready to hit the ground running when confidence returns, it is vital that advisers think beyond financial planning towards marketing planning.' He explained that marketing activities are needed to regain trust in financial services.
Employee Assistance Programmes (EAP) result in employees being three and a half times more likely to cope with the demands of their job, with 21% rating their ability as "good" or "very good" prior to receiving counselling, compared to 75% afterwards....
House prices are expected to rise by 10% this year and in 2015 due to a loosening of credit conditions, rising wages and a structural shortage of housing.
Benenden Health is increasing its marketing for 2014 as it looks to increase membership in a plan to become a household name.
Speaking at a COVER Breakfast Briefing, sponsored by Unum, Geoff Branch, an account executive at Liveperson, explains how websites overcome inhibitors and convert visits to sales.
Stop talking down sector