Cost of living crisis detrimental to IP prospects say advisers

Renters and young homeowners without protection at greater risk

Hemma Visavadia
clock • 4 min read

The cost of living crisis may have a serious impact on the take-up of income protection policies, say advisers, who recommend targeting younger homeowners and renters as those in particular need of the product to safeguard against economic hardships.

With the cost of living rising to unprecedented levels and inflation hitting a 30-year high at 5.5%, the need for homeowners to invest in income protection as a fail-safe has reached a new height.  Recent research from the Office of National Statistics (ONS) showed that average house prices in the UK have increased by 10.8% over the year to December 2021, up from 10.7% the previous month.  Meanwhile, those in rented accommodation have seen energy bills and food costs spike, further increasing the risk of financial vulnerability. As a result, financial wellbeing has become more importa...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Shepherds Friendly partners with Primis

Shepherds Friendly partners with Primis

Income protection distribution

Jaskeet Briah
clock 21 May 2026 • 1 min read
Cirencester Friendly introduces minimum benefit guarantee for IP

Cirencester Friendly introduces minimum benefit guarantee for IP

Maximum of £1,500 a month

Jaskeet Briah
clock 12 May 2026 • 1 min read
The Exeter increases maximum IP benefit

The Exeter increases maximum IP benefit

Extended access for rehabilitation support

Jaskeet Briah
clock 07 May 2026 • 2 min read