Interview: Mike Adams OBE, CEO of Purple

'We have to win the commercial argument as well as hearts and minds'

clock • 6 min read

The insurance sector faces a huge opportunity but needs to get much more disability friendly first. We speak with Mike Adams about customers, employees and his own experience of taking out insurance

Mike Adams is on a mission to change the conversation on disability. He wants to demonstrate to insurers - and UK business as a whole - the value of being disability friendly. To encourage organisations to understand that it's not only the right thing for society, it's also the right thing for business.  With this overriding goal in mind, he has transformed Purple over recent years from a regional business into a national not-for-profit organisation. Purple offers support to businesses that choose to get involved in the Department for Work & Pensions' (DWP) Disability Confident programme...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Steve Bridger to join Aviva GI

Steve Bridger to join Aviva GI

Matt McGill to takes the role

Cameron Roberts
clock 28 April 2025 • 1 min read
The COVER Review: Swiss Re Group Watch 2025, IPT and mental health

The COVER Review: Swiss Re Group Watch 2025, IPT and mental health

Week commencing 21 April 2025

COVER
clock 25 April 2025 • 1 min read
Bupa to open 70 UK mental health centres

Bupa to open 70 UK mental health centres

Face-to-face talking therapies

Jaskeet Briah
clock 24 April 2025 • 2 min read