Interview: Mike Adams OBE, CEO of Purple
'We have to win the commercial argument as well as hearts and minds'
The insurance sector faces a huge opportunity but needs to get much more disability friendly first. We speak with Mike Adams about customers, employees and his own experience of taking out insurance
Mike Adams is on a mission to change the conversation on disability. He wants to demonstrate to insurers - and UK business as a whole - the value of being disability friendly. To encourage organisations to understand that it's not only the right thing for society, it's also the right thing for business. With this overriding goal in mind, he has transformed Purple over recent years from a regional business into a national not-for-profit organisation. Purple offers support to businesses that choose...
More on Insurer
Charlie Nunn appointed as Lloyds Banking Group CEO
Replaces António Horta-Osório
Aviva's Louise Colley named as Zurich head of retail protection
Raft of role changes
Aviva to sell full stake in Italian life insurer
‘Strategic milestone’
Shepherds Friendly unveils 'straightforward' rebrand
‘Simplicity at forefront’
COVER Excellence Awards: All winners revealed!
Awards show on demand
