Do loaded premiums materially harm customers?

In conversation with the FCA

Cameron Roberts
clock • 5 min read

Cameron Roberts, editor, COVER, speaks with Graeme Reynolds, director of competition, Financial Conduct Authority (FCA), about the interim findings of the FCA Pure Protection market study.

The interim findings of the FCA market study brought more questions than answers for many, the study is still in full swing, with results not due until Q3 this year. But, for many in protection and health, loaded premiums, rebroking and churn remain key points of interest. Its findings, to the surprise of many, found that loaded premiums do not "on average, result in higher premiums paid by consumers". This means that, while 26% of intermediated new sales in 2024 involved some loading, the regulator did not feel it needed to intervene. Rebroking and churn had minimal impact on custome...

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