What would targeted support look like for protection?

FCA opens door for targeted support esque scheme

Cameron Roberts
clock • 4 min read

Cameron Roberts, editor, COVER, discusses what targeted support might look like for the protection industry, after the Financial Conduct Authority (FCA) floated the idea of implementing the scheme in its Pure Protection Market Study interim findings.

Among a slew of interim findings published in the FCA's Pure Protection Market Study announcement earlier this year, the regulator quietly teased the possibility of a targeted support-like scheme for protection to tackle the protection gap. Targeted support allows firm to identify consumer segments and provide suggestions based on common characteristics. Currently, its scope includes investments and pensions, with the goal of increasing engagement with the industries under its scope. To understand why targeted support works for protection, the work involved in implementation and the n...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

Closing the protection gap will require advisers to think differently

Closing the protection gap will require advisers to think differently

“We won't close it through the actions of one adviser, one firm or one network”

Toni Smith
clock 30 September 2026 • 4 min read
Triple lock to change in 2030: Burnham

Triple lock to change in 2030: Burnham

PM said state pension to ‘rise at least by prices [inflation] or 2.5%’

Isabel Baxter
clock 29 September 2026 • 3 min read
Burnham to propose social care plans at general election

Burnham to propose social care plans at general election

Aims to be preventative

Jaskeet Briah
clock 28 September 2026 • 2 min read