Profile of an IP customer: learnings from 2024

Panel with the IPTF and IRESS

Cameron Roberts
clock • 1 min read

COVER concludes its profile of an Income Protection (IP) customer series by chatting to Vicky Churcher, IPTF, and Warren O'Connell, IRESS, about the learnings from the year.

  In this panel, Churcher and O'Connell discuss key data points collected across 2024, including which markets are underserved, who is purchasing IP and in what capacity in-force policies are making a difference.  To find out more, read our series from across this year to uncover critical data points for advising on IP: To retirement or not to retirement Smokin' hot topics Women and IP – Are We There Yet? (No!) Profile of an IP Customer: Additional services Doctor, doctor! Which protection policy should I buy? Profile of an IP Customer: Age

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Income Protection

Interactive video: Addressing client income protection concerns

Interactive video: Addressing client income protection concerns

How do you engage with clients to help them understand the value of income protection?

Scottish Widows
clock 14 March 2025 • 1 min read
IPTF names 7Advisers cohort for 2025

IPTF names 7Advisers cohort for 2025

Third round of campaign

Jaskeet Briah
clock 13 March 2025 • 1 min read
Interactive video: How does income protection fit in with your clients' retirement journey?

Interactive video: How does income protection fit in with your clients' retirement journey?

Advisors play a key role in raising the need for income protection with their clients to ensure their financial security.

Scottish Widows
clock 13 March 2025 • 1 min read