The long road ahead

Is protection support for long-term care fragmented?

Jaskeet Briah
clock • 6 min read

Jaskeet Briah looks at the availability of long-term care (LTC) products within the protection industry and the need versus the demand for such support, at a time when the cost of care is so high.

As the UK faces an increasingly ageing population, this brings an increasing need for support with later-life needs, something we often consider a ‘future problem'. However, protection "isn't meeting that later life need", which is when you're most likely to get ill, says Justin Taurog, managing director, VitalityLife. "Most protection that meets a very critical need, including mortgages, is protecting a term driven need. But there's a massive gap in the industry for whatever is in later life," Taurog says. One in 11 people today are living with dementia - the UK's biggest killer –...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Quarter of over-55s have informed executors on how to locate protection policies

Quarter of over-55s have informed executors on how to locate protection policies

Canada Life research findings

Jaskeet Briah
clock 11 September 2026 • 2 min read
Sorry (not sorry) to interrupt

Sorry (not sorry) to interrupt

World Suicide Prevention Day

Cameron Roberts
clock 10 September 2026 • 3 min read
Over half of parents financially impacted by their child's illness or injury

Over half of parents financially impacted by their child's illness or injury

MetLife’s Everyday Risk Report

Jaskeet Briah
clock 09 September 2026 • 2 min read