The long road ahead

Is protection support for long-term care fragmented?

Jaskeet Briah
clock • 6 min read

Jaskeet Briah looks at the availability of long-term care (LTC) products within the protection industry and the need versus the demand for such support, at a time when the cost of care is so high.

As the UK faces an increasingly ageing population, this brings an increasing need for support with later-life needs, something we often consider a ‘future problem'. However, protection "isn't meeting that later life need", which is when you're most likely to get ill, says Justin Taurog, managing director, VitalityLife. "Most protection that meets a very critical need, including mortgages, is protecting a term driven need. But there's a massive gap in the industry for whatever is in later life," Taurog says. One in 11 people today are living with dementia - the UK's biggest killer –...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

One quarter of high earners have no protection

One quarter of high earners have no protection

Vitality research findings

Jaskeet Briah
clock 30 October 2026 • 2 min read
Budget 26: Self-employed fathers and partners to be eligible for paid parental leave

Budget 26: Self-employed fathers and partners to be eligible for paid parental leave

Two weeks of support currently worth up to £194 a week

Jaskeet Briah
clock 28 October 2026 • 2 min read
Budget an opportunity to review IP and Universal Credit: iptf

Budget an opportunity to review IP and Universal Credit: iptf

Letter to PM Andy Burnham

Vicky Churcher
clock 26 October 2026 • 3 min read