The long road ahead

Is protection support for long-term care fragmented?

Jaskeet Briah
clock • 6 min read

Jaskeet Briah looks at the availability of long-term care (LTC) products within the protection industry and the need versus the demand for such support, at a time when the cost of care is so high.

As the UK faces an increasingly ageing population, this brings an increasing need for support with later-life needs, something we often consider a ‘future problem'. However, protection "isn't meeting that later life need", which is when you're most likely to get ill, says Justin Taurog, managing director, VitalityLife. "Most protection that meets a very critical need, including mortgages, is protecting a term driven need. But there's a massive gap in the industry for whatever is in later life," Taurog says. One in 11 people today are living with dementia - the UK's biggest killer –...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Two thirds of bereaved adults stressed about funeral costs

Two thirds of bereaved adults stressed about funeral costs

MetLife research findings

Jaskeet Briah
clock 29 August 2025 • 2 min read
Policyholders move house without reviewing protection: Vitality

Policyholders move house without reviewing protection: Vitality

63% looked at their cover but made no changes

Jaskeet Briah
clock 29 August 2025 • 2 min read
The COVER Review: Consumer partnerships, claims statistics and tax

The COVER Review: Consumer partnerships, claims statistics and tax

Week commencing 18 August 2025

COVER
clock 22 August 2025 • 1 min read