Covering with a Conscience

How do advisers effectively cover vulnerable consumers?

Jaskeet Briah
clock • 6 min read

Jaskeet Briah speaks to protection experts about best practices that can be implemented to safeguard customers in the age of Consumer Duty.

The Financial Conduct Authority (FCA) has announced it will conduct a review into how firms are acting to understand and respond to the needs of customers in vulnerable circumstances. This includes looking at how firms serve consumer needs and communicate with consumers. According to MorganAsh, 45% of customers in the financial services industry are ‘potentially vulnerable', including in the protection sector. Elsewhere, Aviva told COVER that it recorded 4,300 vulnerable customer support events for protection customers last year. So, how can the protection and health industry fill in ...

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