The Rising Stars of Protection: Ella Gardiner

“The industry could be more open to innovation, fresh thinking and new ideas”

John Brazier
clock • 7 min read

COVER talks to Ella Gardiner about her experiences so far as a protection and health social media manager and the wider industry.

Ella Gardiner joined Vitality as a social media manager, working across its Vitality and Vitality Adviser channels, in September 2022, having previously spent three years with AXA Health, during the provider's rebranding from AXA PPP. She was the recipient of the Young Insurance Person of the Year award at the 2023 COVER Customer Care Awards. "Ella brings an infectious energy to the team at Vitality UK. She is constantly challenging us to think differently and try something new," says Phoebe Lebrecht, head of social media at Vitality. "A passionate social media expert, Ella combines her ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

The COVER Review: Employer NICs, tax and provider updates

The COVER Review: Employer NICs, tax and provider updates

Week commencing 20 April 2026

COVER
clock 24 April 2026 • 1 min read
Benenden Health invests in member services

Benenden Health invests in member services

£25.1m operational surplus

Jaskeet Briah
clock 24 April 2026 • 1 min read
Zurich adds tools for IHT and life insurance advice

Zurich adds tools for IHT and life insurance advice

Private client services

Cameron Roberts
clock 21 April 2026 • 2 min read