The year in protection: Industry views on a challenging 12 months

Covid, Consumer Duty and cost of living

John Brazier
clock • 7 min read

COVER asked a range of protection insurers, advisers and networks for their views on how the industry has fared throughout 2022, encompassing opportunities, successes, and frustrations.

Fran Bruce, managing director of protection, Aviva: "It's been a challenging year for distributors and providers, coming off the back of the previous 12 months where protection sales were boosted by the ending of lockdown and the benefit of stamp duty changes.  "We've seen the market contract, with volumes falling back due to the impact of the cost of living crisis on households, together with a sharp pull back on mortgage lending following September's disruptive ‘mini budget'. "Despite this we have grown our business in 2022 by selectively expanding our distribution footprint, enh...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Consumer interest in protection rises amid safety concerns

Consumer interest in protection rises amid safety concerns

National Friendly findings

Jaskeet Briah
clock 15 April 2026 • 3 min read
Mortality rates drop to lowest quarterly level in Q1 2026

Mortality rates drop to lowest quarterly level in Q1 2026

Lower flu and pneumonia deaths

Jaskeet Briah
clock 13 April 2026 • 1 min read
The COVER Review: Probate, customer vulnerability and education

The COVER Review: Probate, customer vulnerability and education

Week commencing 6 April 2026

COVER
clock 10 April 2026 • 1 min read