The 25 Champions of Protection: Martin Werth

“In setting up UnderwriteMe, I didn't just talk the talk, I did it”

Hemma Visavadia
clock • 5 min read

COVER profiles 25 of the leading champions of the protection space that have previously or are currently changing the market for the better, as chosen by our advisory board of industry experts.

Martin Werth is a passionate protection entrepreneur focused on delivering game changing tech and products to help grow the industry and serve its customers better.  During his 30+ years in the industry, he has helped launch many new products and insurers, including Fortis Life (now AIG Life) in 2008 and UnderwriteMe in 2012, where he is now a non-executive director.  What achievement are you most proud of from your career in protection? I found it very difficult to distil into one thing, but it's probably setting up UnderwriteMe, but I also set up Fortis Life, which is now AIG. Th...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Technology

Perci Health raises £3m to scale business

Perci Health raises £3m to scale business

£7.7m raised overall

Cameron Roberts
clock 12 June 2025 • 2 min read
Positive Q1 for protection: iPipeline

Positive Q1 for protection: iPipeline

APE up 17%

Cameron Roberts
clock 05 June 2025 • 1 min read
New Insight Zone dashboard launched by CIExpert

New Insight Zone dashboard launched by CIExpert

Acts as an overview for the existing Insight Zones

Jaskeet Briah
clock 02 June 2025 • 2 min read