The 25 Champions of Protection: Martin Werth

“In setting up UnderwriteMe, I didn't just talk the talk, I did it”

Hemma Visavadia
clock • 5 min read

COVER profiles 25 of the leading champions of the protection space that have previously or are currently changing the market for the better, as chosen by our advisory board of industry experts.

Martin Werth is a passionate protection entrepreneur focused on delivering game changing tech and products to help grow the industry and serve its customers better.  During his 30+ years in the industry, he has helped launch many new products and insurers, including Fortis Life (now AIG Life) in 2008 and UnderwriteMe in 2012, where he is now a non-executive director.  What achievement are you most proud of from your career in protection? I found it very difficult to distil into one thing, but it's probably setting up UnderwriteMe, but I also set up Fortis Life, which is now AIG. Th...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Technology

Partner Insight: Making It Personal - Why we must treat customers like VIPs

Partner Insight: Making It Personal - Why we must treat customers like VIPs

Stuart Hayman, Senior Business Consultant - Life & Pensions Insurance Practice (EMEA & APAC), Sapiens
clock 30 April 2025 • 5 min read
 MorganAsh adds customer support tracking to MARS

MorganAsh adds customer support tracking to MARS

Recording suggested next steps

Jaskeet Briah
clock 24 April 2025 • 2 min read
Andrew Doran appointed as UnderwriteMe CEO

Andrew Doran appointed as UnderwriteMe CEO

Replaces James Tait

Cameron Roberts
clock 07 April 2025 • 1 min read