The 25 Champions of Protection: Debbie Kennedy

“Being brave enough to try things and fail will push the industry forward”

Hemma Visavadia
clock • 4 min read

COVER profiles 25 of the leading champions of the protection space that have previously or are currently changing the market for the better, as chosen by our advisory board of industry experts.

Debbie Kennedy was appointed chief executive of LifeSearch in November 2021. She leads the largest protection adviser in the UK, following a career as a strategic and global financial services executive at firms including LV=, Royal London, Swiss Re and AXA Life Insurance. Prior to joining LifeSearch, Debbie has built several protection businesses, including rebranding, new propositions and new operating models. What achievement are you most proud of from your career in protection? I'd like to think it's the role I played in moving protection to more of a value proposition.  For a...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

SJP adds three advisers to build AR firms

SJP adds three advisers to build AR firms

Bringing experience from Fairstone, Santander and Quilter

Isabel Baxter
clock 10 September 2026 • 2 min read
Rosemount renews mental health partnership for advisers

Rosemount renews mental health partnership for advisers

Partnership with SIX MHA

Jaskeet Briah
clock 10 September 2026 • 1 min read
The protection gap is not a surprise. Treating it as one is.

The protection gap is not a surprise. Treating it as one is.

“This is not mysterious. It is what this market is built to produce.”

Tony Müdd
clock 08 September 2026 • 4 min read