Where protection meets sustainability

"Being a sustainable business means more than just meeting climate targets"

clock • 7 min read

From net-zero commitments to chasing better health for all, sustainability pledges in the protection insurance industry have the potential to impact both consumers and the wider market in the years ahead, writes Hannah Godfrey.

Protection insurance has not escaped the sustainability push seen across financial markets. Although protection insurance garners less media attention for its sustainability stance than general insurers, which can refuse to insure ‘dirty' industries like coal altogether, providers are still keen to publicise their environmental pledges. Scottish Widows, for example, recently published its roadmap to net zero, which sets out its strategy for achieving decarbonisation targets and a net-zero policy by 2050. Even more ambitious, Bupa last year pledged it would become a net zero company by...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Holloway Friendly completes Wiltshire Friendly transfer

Holloway Friendly completes Wiltshire Friendly transfer

No changes to policies

Cameron Roberts
clock 01 October 2026 • 1 min read
Zurich launches LifeVault platform

Zurich launches LifeVault platform

Organising wills and documents

Jaskeet Briah
clock 30 September 2026 • 2 min read
Vitality promotes Kirsty Leece to group chief risk officer

Vitality promotes Kirsty Leece to group chief risk officer

Supporting growth and innovation across all markets

Jaskeet Briah
clock 29 September 2026 • 2 min read