Where protection meets sustainability

"Being a sustainable business means more than just meeting climate targets"

clock • 7 min read

From net-zero commitments to chasing better health for all, sustainability pledges in the protection insurance industry have the potential to impact both consumers and the wider market in the years ahead, writes Hannah Godfrey.

Protection insurance has not escaped the sustainability push seen across financial markets. Although protection insurance garners less media attention for its sustainability stance than general insurers, which can refuse to insure ‘dirty' industries like coal altogether, providers are still keen to publicise their environmental pledges. Scottish Widows, for example, recently published its roadmap to net zero, which sets out its strategy for achieving decarbonisation targets and a net-zero policy by 2050. Even more ambitious, Bupa last year pledged it would become a net zero company by...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Insurer

Shepherds Friendly partners with Alula Technologies on underwriting

Shepherds Friendly partners with Alula Technologies on underwriting

Provider, Shepherds Friendly, has partnered with technology firm, Alula Technologies, to access a low-code underwriting platform.

Jaskeet Briah
clock 09 September 2025 • 1 min read
New chief officer for health for Allianz Partners

New chief officer for health for Allianz Partners

Okan Özdemir takes the role

Cameron Roberts
clock 09 September 2025 • 1 min read
Scottish Widows expands protection distribution team

Scottish Widows expands protection distribution team

New hires to report to Catherine Trimble

Jaskeet Briah
clock 08 September 2025 • 2 min read