CII guide: What is signposting?

Insurance is designed to protect a customer if they suffer a loss. It may be that they want travel cover for a holiday or motor cover for their vehicle. There are many different products for many types of people. However not every product is suitable for every person. Some products are designed to only cover basic needs or certain types of customer. This may help to keep costs down, but generally speaking; the cheaper the insurance, the more basic the cover. If a product isn't suitable for the customer then something more appropriate should be sought. While it is not possible for ever...