David Mead Q&A: Why is signposting necessary?

Why is protection signposting necessary and where do you see it potentially being most effective? Understandably, advisers want to protect their client relationships. Clients are hard won and easily lost. If protection isn't a subject an adviser feels confident talking about, it is often easier to avoid the subject all together. Signposting could play a vital role in helping to ensure more families get the all important cover that they need in place. One of the biggest challenges that many advisers encounter is keeping their knowledge up to date. Many advisers only occasionally advi...