Are skulls, death wishes and pay-as-you-go protection policies really the future of life insurance? Katie Crook-Davies meets DeadHappy founder Phil Zeidler four months after its launch
DeadHappy entered the UK protection space with a bang back in February 2019, with skulls, death wishes and ‘PAYG' protection. It's fair to say, opinion has been divided, with some industry experts complementing its outlandish marketing approach, with others criticising an unconventional term life product which covers policyholders for five to 10 years with only a year-long fixed rate. According to DeadHappy founder Phil Zeidler, the man behind Junction (part of BGL), "things are going better...
More than 270 death claims
Term & Health Watch 2020
E-signatures, medicals screenings, added-value services, remote working
Nurse screening and doctor examination services to start from 1st June for individual protection customers
'This is a moment in history like no other'