Is DeadHappy breathing new life into insurance?

DeadHappy entered the UK protection space with a bang back in February 2019, with skulls, death wishes and ‘PAYG' protection. It's fair to say, opinion has been divided, with some industry experts complementing its outlandish marketing approach, with others criticising an unconventional term life product which covers policyholders for five to 10 years with only a year-long fixed rate. According to DeadHappy founder Phil Zeidler, the man behind Junction (part of BGL), "things are going better than expected" since it launched three months ago. Consumer reactions have also been, on th...