• Home
  • COVID-19
  • Life
  • Critical illness
  • Income protection
  • Health
  • Employee benefits
  • Regulation
  • Diversity
  • Mental health
  • Events
  • Industry Voice
  • Newsletters
  • Sign in
  •  
    •  

      Personalise your on site experience.


      Download and use the apps.


      Access your subscription from outside of the office.


      Get relevant news and insight straight to your inbox.

      • Sign in
     
      • Account details
      • Contact support
      • Sign out
     
  • Follow us
    • Twitter
    • LinkedIn
    • Newsletters
    • YouTube
    • Instagram
  • Register
  • Events
    • Upcoming events
      event logo
      Mental Health & Wellbeing 360
      • Date: 25 Mar 2021
      • Digital Conference,
      View all events
      Follow our events

      Sign up to receive email alerts about our events

      Sign up

  • Industry Voice
Cover Magazine
Cover Magazine
  • Home
  • COVID-19
  • Life
  • Critical illness
  • Income protection
  • Health
  • Employee benefits
  • Regulation
  • Diversity
  • Mental health
 
  •  

    Personalise your on site experience.


    Download and use the apps.


    Access your subscription from outside of the office.


    Get relevant news and insight straight to your inbox.

    • Sign in
 
    • Account details
    • Contact support
    • Sign out
 
  • Individual Protection

Is DeadHappy breathing new life into insurance?

COVER explores

Is DeadHappy breathing new life into insurance?
  • Katie Crook-Davies
  • 18 June 2019
  • Tweet  
  • Facebook  
  • LinkedIn  
  • Send to  
0 Comments

Are skulls, death wishes and pay-as-you-go protection policies really the future of life insurance? Katie Crook-Davies meets DeadHappy founder Phil Zeidler four months after its launch

DeadHappy entered the UK protection space with a bang back in February 2019, with skulls, death wishes and ‘PAYG' protection. It's fair to say, opinion has been divided, with some industry experts complementing its outlandish marketing approach, with others criticising an unconventional term life product which covers policyholders for five to 10 years with only a year-long fixed rate. According to DeadHappy founder Phil Zeidler, the man behind Junction (part of BGL), "things are going better...

To continue reading...

Sign In

Export Load
Forgot your password?

Register now

Register today for the latest news, features and opinion for health, protection insurance and employee benefit professionals.

  • Understand the latest market changes and developments as they happen
  • Read interviews and opinion from the leading lights in the protection, employee benefits and health insurance industries
  • Stay ahead with details of events, webinars, videos and analysis of hot topics

Register now

More on Individual Protection

Matthew Chapman is commercial director of Plus Financial and founder of MCAB
Matthew Chapman: Seven things I want to see in 2021

‘Change can be extremely positive’

  • Adviser / Broking
  • 20 January 2021
Watch our Blue Monday webinar on demand

'Business as usual? Mental health and wellbeing in a post-pandemic era'

  • Group Protection
  • 19 January 2021
Women in Protection: Six areas that may never be the same again

'It's an understatement to say the crisis has been challenging'

  • Individual Protection
  • 19 January 2021
Richard Kateley: "Time has become a reality and it really is a valuable thing.”
Richard Kateley to retire from Legal & General

After more than 33 years

  • Insurer
  • 19 January 2021
Johnny Timpson has decided to step down from his role at Scottish Widows after 30 years at the insurer.
Johnny Timpson to leave Scottish Widows

After three decades

  • Individual Protection
  • 18 January 2021
Back to Top
  • Contact Us
  • Marketing services
  • About Incisive Media
  • Terms and conditions
  • Policies
  • Careers
  • Twitter
  • LinkedIn
  • Newsletters
  • YouTube
  • Instagram

© Incisive Business Media (IP) Limited, Published by Incisive Business Media Limited, New London House, 172 Drury Lane, London WC2B 5QR, registered in England and Wales with company registration numbers 09177174 & 09178013

Digital publisher of the year
Digital publisher of the year 2010, 2013, 2016 & 2017
Loading