It is time to stop broking and start consulting

clock • 6 min read

With ROI still such a sticking point for bosses, Suzanne Clarkson explores the bitter irony of employee benefit consultants only advising on price

The world of corporate wellbeing has reached an impasse. Until advisers stop broking and start consulting, employers will never feel confident to share essential data, and providers won't become accepted as partners with shared interests. The upshot? Wellbeing will continue to be a siloed and somewhat immeasurable effort. The price tag on benefits, as opposed to their value to people and business, is still the motivating factor for employers, according to the latest research1 from Employee Benefits magazine. Nine in 10 (90%) cite cost as the main factor influencing their decision to buy,...

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