UnderCOVER: Comparing B2C quote comparison tools

clock • 4 min read

What, asks an unnamed adviser, are the best online solutions for protection IFAs?

The internet is awash with well-known quote comparison websites, regularly advertised on TV and radio, or if you Google 'Life Insurance Quotes'. Big name websites like Money Supermarket, Go Compare or confused.com provide customers with online quotes, usually within seconds, comparing mainstream protection insurers. Customers can then choose to buy products without advice, while others are offered the option to seek professional advice services. There are also plenty of websites that receive an enquiry, but, rather than give in return online comparison quotes, use the enquiry details ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Underwriting

The COVER Review: claims, vulnerable customers, CPD

The COVER Review: claims, vulnerable customers, CPD

Week commencing 15 June 2026

COVER
clock 22 June 2026 • 1 min read
Aviva updates non-medical underwriting limits

Aviva updates non-medical underwriting limits

Aiming to improve turnaround times

Cameron Roberts
clock 18 June 2026 • 1 min read
Aviva adds AI underwriting tool to CIC

Aviva adds AI underwriting tool to CIC

Next focus will be on income protection

Jaskeet Briah
clock 18 March 2026 • 1 min read