'Confusion in the market' following APRIL UK exit

clock • 2 min read

Lack of information and poor communication despite 'whispers' of a 'rescue plan', says Premier Choice's Claire Ginnelly

When we received the announcement that April's underwriters had decided to withdraw from the UK PMI market, it came as a surprise. Since the latter part of last year, APRIL UK has very much been communicating they are open for business and looking to grow. They relaxed their switch criteria which made it easier for clients to move to them without the need for re-underwriting. They also started to look very competitive on quotes. In addition, they seemed to increase the number of account managers to support brokers. Although some people have said the market should have been more cautious,...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

Three quarters of adults say private healthcare is unaffordable
PMI

Three quarters of adults say private healthcare is unaffordable

Benenden Health research shows

Jaskeet Briah
clock 26 March 2024 • 2 min read
NFP acquires PMI intermediary
PMI

NFP acquires PMI intermediary

Bolstering employee benefits capabilities

Jaskeet Briah
clock 26 March 2024 • 1 min read
Corporate demand drives insured private health admissions
PMI

Corporate demand drives insured private health admissions

Self-pay admissions are plateauing

Jaskeet Briah
clock 25 March 2024 • 2 min read