'Confusion in the market' following APRIL UK exit

clock • 2 min read

Lack of information and poor communication despite 'whispers' of a 'rescue plan', says Premier Choice's Claire Ginnelly

When we received the announcement that April's underwriters had decided to withdraw from the UK PMI market, it came as a surprise. Since the latter part of last year, APRIL UK has very much been communicating they are open for business and looking to grow. They relaxed their switch criteria which made it easier for clients to move to them without the need for re-underwriting. They also started to look very competitive on quotes. In addition, they seemed to increase the number of account managers to support brokers. Although some people have said the market should have been more cautious,...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on PMI

2024 record year for private healthcare: PHIN
PMI

2024 record year for private healthcare: PHIN

3% year-on-year rise

Cameron Roberts
clock 03 June 2025 • 2 min read
Amii adds to executive committee
PMI

Amii adds to executive committee

Lucy Pearce and Anders Lewis join

Jaskeet Briah
clock 28 May 2025 • 1 min read
UK healthcare spending hits £317bn in 2024: ONS
PMI

UK healthcare spending hits £317bn in 2024: ONS

Up 2.4% year on year

Cameron Roberts
clock 30 April 2025 • 2 min read