True or false? Five millennial myths busted

Entitled, squeezed or both?

clock • 6 min read

Steve Andrews considers the much-misunderstood millennial generation's need for financial advice - digging underneath the headlines to gauge whether five common assumptions are fact or fiction

Millennials somehow pull off the feat of simultaneously being seen as the most entitled and yet the most financially squeezed generation ever. Nevertheless, they are set to receive an inheritance boom bigger than any other post-war generation. Millennials will one day become the richest generation, and they will need stringent advice on what to do with their wealth - not to mention how to keep afloat until they reach that point. So who or what is a millennial? Are they really all bearded hipsters who drink lattes from avocados and the reason we are no longer served food on regular plates...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Mortgage Advice Bureau acquires HomeOwners Alliance

Mortgage Advice Bureau acquires HomeOwners Alliance

Expects earlier engagement with consumers

Jaskeet Briah
clock 14 April 2026 • 2 min read
The Right Mortgage appoints compliance manager

The Right Mortgage appoints compliance manager

Samantha Roe takes the role

Jaskeet Briah
clock 10 April 2026 • 2 min read
Homeowners misunderstand IP: LifeSearch

Homeowners misunderstand IP: LifeSearch

Research with HomeOwners Alliance

Cameron Roberts
clock 09 April 2026 • 2 min read