True or false? Five millennial myths busted

Entitled, squeezed or both?

clock • 6 min read

Steve Andrews considers the much-misunderstood millennial generation's need for financial advice - digging underneath the headlines to gauge whether five common assumptions are fact or fiction

Millennials somehow pull off the feat of simultaneously being seen as the most entitled and yet the most financially squeezed generation ever. Nevertheless, they are set to receive an inheritance boom bigger than any other post-war generation. Millennials will one day become the richest generation, and they will need stringent advice on what to do with their wealth - not to mention how to keep afloat until they reach that point. So who or what is a millennial? Are they really all bearded hipsters who drink lattes from avocados and the reason we are no longer served food on regular plates...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Female clients twice as likely to be dissatisfied with financial advice

Female clients twice as likely to be dissatisfied with financial advice

Issues with communication and trust

Isabel Baxter
clock 09 January 2026 • 1 min read
Jensten Group makes three acquisitions

Jensten Group makes three acquisitions

Entry into the Scottish market

Jaskeet Briah
clock 07 January 2026 • 1 min read
LifeSearch's Alan Richardson joins MAB

LifeSearch's Alan Richardson joins MAB

Appointed head of protection excellence

Jaskeet Briah
clock 07 January 2026 • 2 min read