Melissa Collett discusses the lessons that income protection insurers can learn from 'I, Daniel Blake's' narrative of the state benefits system and how to treat customers at point of claim.
Like many people, I went to see I, Daniel Blake with some trepidation. I knew the film was about a man who became too ill to work, but was unsuccessful at claiming sickness benefit (nowadays called Employment Support Allowance). The film would depict him fighting the system, and director, Ken Loach, who is famous for his gritty realism, would spare no punches in depicting the man's battle against the state and the bleakness of his future. It would not be an uplifting evening in the cinema. But I found myself feeling surprisingly positive afterwards. Although the man's situation goes f...
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