Personalised predictive analysis will 'make it easier for advisers to interpret value for their clients'
Critical illness comparison site CIExpert has rolled out a Personalised Predictive Analysis (PPA) tool for advisers who subscribe to the service. The free upgrade, which follows user feedback, means that personalised details, such as exact family information, are taken into account. Predictions are based on this information to assess the likelihood of a future claim and payment level. All of this is analysed to interpret the value of a plan, taking into account every condition. "Whilst user...
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