'What is burnout?' spikes online

This April, the World Health Organisation (WHO) recognised ‘burnout' as an ‘occupational phenomenon' and, in January, a viral article on BuzzFeed entitled ‘How millennials became the Burnout Generation' also brought attention to the so-called epidemic. Despite this, many people remain unsure what burnout is. Searches for ‘What is burnout?' increased 55% from 2018 to 2019 - from 602 a month on average in 2018 compared to 932 in the last seven months, according to recent research from Perkbox and SEMrush. The findings echo recent RedArc research which showed that Google searches for 'me...