New job or pay-rise can 'trigger' protection conversations

State of the Protection Nation report

Adam Saville
clock • 2 min read

With triggers for protection conversations happening later in life, advisers should reconsider the needs of consumers, Royal London report suggests

Buying a house and starting a family remain the main reasons for buying protection according to consumers and advisers, however when it comes to the next biggest triggers their views differ, Royal London's State of the Protection Nation survey has shown. Advisers think a friend or relative getting sick or dying is the next most common prompt for a protection conversation, however the report showed that less consumers took out protection for this reason than following a salary increase (12%). Single-earners, a group made up of 30-49 years olds in low-cost housing and with limited savin...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

MetLife launches Everyday Risk Report

MetLife launches Everyday Risk Report

“Protection is almost viewed like you've got to eat your greens”

Cameron Roberts
clock 18 September 2025 • 2 min read
Limited number of adults have protection despite rising accident cases: MetLife

Limited number of adults have protection despite rising accident cases: MetLife

Second Everyday Risk Report launched

Jaskeet Briah
clock 17 September 2025 • 3 min read
NHS waiting list rises to 7.4m patients in July 2025

NHS waiting list rises to 7.4m patients in July 2025

Levels rebound from a two-year low

Jaskeet Briah
clock 11 September 2025 • 2 min read