LifeSearch and MorganAsh rally to 'turn claim process on its head'

Ahead of the COVER Claims Convention next week, LifeSearch has teamed up with MorganAsh for a campaign which challenges the protection industry to reassess the way it handles claims. In a report entitled ‘A Vision for FeelGood Claims', the life advice firm and nurse service provider makes four industry-wide proposals: Amalgamate the claims process and nurse care management process. This would allow specialist advisers or nurse case managers to facilitate the claims process on the customer's behalf to manage expectations and reduce anxiety by using technology and ‘customer champions'...