Aviva is advancing life cover payments to help families meet funeral costs by increasing the amount it can pay in advance to £11,000.
The advance payment can be used towards the cost of the funeral as well as the probate application fee. This could help to speed up the Grant of Probate application, allowing the full claims amount to be paid quicker.
This pledge exceeds the Protection Distributor Group's (PDG) call on insurers to commit to releasing £5,000 in advance of receiving probate to allow for funeral fees to be paid. Aviva joins several other insurers who have already signed up to the call to action.
In addition, Aviva will offer to assist the families of life insurance customers by dealing directly with the Funeral Director.
Mark Cracknell, Head of Protection Distribution, Aviva, said:"Dealing with the loss of a family member is difficult enough without the added financial worries and pressures.
"We have welcomed the PDG campaign to make these payments common practice across the market and are pleased that we have been supporting our guaranteed acceptance customers in this way for many years. Defying uncertainty for our customers is important to us and therefore I am pleased that we are now able to offer an even greater, upfront payment to help our customers at a difficult time.
"By offering to deal directly with funeral directors and handle probate fees, we hope to take away a little stress at a difficult time."
Emma Thomson, Chair of the Protection Distributors Group, said: "We are delighted Aviva have signed up to the pledge, and exceeded our expectations too. It's fantastic news for all their life cover policyholders, giving them additional peace of mind to know their families will not face potential money worries when organising a funeral.
"The extra support offered by Aviva is very welcome news indeed for consumers, especially as Aviva has such a huge customer base."
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