Fiona Murphy discusses how sales and marketing looked very different 20 years ago and how thumbprint ID could be the technology of the future for protection applications.
What for you has been the biggest protection innovation over the past 20 years and why? The biggest protection innovation for me was automation - online applications, online underwriting, signature-free applications and of course online signature free trusts. These were game changers and helped speed up and simplify how protection is bought and sold. Is there anything done well back in say 1997, that we have lost? And what has changed for the better? The CIC market is drastically different. ...
The critical illness template is broken - so start with the premise that any condition which results in an agreed outcome deserves to be paid
Closing keynote address from multi-medal winning Paralympian plus full details of conference programme revealed
Four protection distributors with 60 adviser firms join 'test and learn' process before full market roll-out in six weeks
Gary Burchett, protection director at Scottish Widows, on heart disease and the 35th anniversary of critical illness cover