Marketing

LV= has launched a free online tool to help advisers write new and existing life policies in trust from any provider.

British consumers feel the insurance industry lags behind others in how it addresses their needs and have given their strongest hint that greater simplicity would be welcomed.

Old traditions such as Sunday dinner and playing board games are still at the heart of family life, according to research from Aviva.

Aviva has launched an adviser-facing awareness campaign to help IFAs emotionally engage with clients and their families while approaching the subject of protection.

Critical illness (CI) and mortgage payment protection insurance (MPPI) are among the most complicated financial products for consumers to understand, the ABI has found.

Britons are losing sleep over their future health but many have not prioritised protecting themselves against the financial effects of illness, new research has found.

Sex is the only subject more taboo than finances for UK families as many find the conversations too awkward and uncomfortable, a new report has revealed.

The need for a greater degree of product flexibility has been highlighted by research from The Syndicate.

The protection industry needs a "kick up the bum" and a "spark of passion" injected into it if it is to address the needs of modern consumers, the Protection Review has said.

Welsh broker Moorlife has secured a contract with web site for mothers to be Emma's Diary, providing protection products to its 650,000 members.