Legal & General has partnered with Unbiased.co.uk to form a campaign to tackle the UK's business protection gap with the help of advisers.
Businesses are struggling with debt structure and day-to-day cash flow management, yet the amount of businesses underinsured has grown, Legal and General has reported.
Legal & General retail protection paid 91% of income protection claims last year, its statistics have shown.
Legal & General has stressed the importance of income protection following Shelter reports of increasing numbers of people receiving housing, debt and benefits advice.
Nicola Culley asks if the introduction of auto-enrolment will deliver new business to the group life market or if employers burdened by the extra costs will cut back.
Legal & General has said Group Income Protection (IP) declinature figures for 2012, were down from 2.2% in 2011 to 0.8 in 2012.
Legal and General has added a face-to-face counselling service to its group income protection (group IP) proposition in a bid to further tackle stress management.
A protection products aggregator for advisers and online distributors has launched a universal application for protection insurance.
Sesame Bankhall Group includes adviser network, mortgage club and support services for mortgage advisers
Legal & General has published its retail protection claims data for 2012.