inheritance tax

Behavioural responses to the measures ‘particularly uncertain’

Underwriting, annual statements, market views

Experts note ‘fairly modest’ growth

40% know where to find life insurance policy

IHT concerns led to 50% rise in WOL sales

Treasury recorded £6.6bn from estates

£5.8bn for first eight months of 2025/26

Products, regulation and employee health

Underwriting, IHT, AI and limited innovation

Increased searcher intent recorded since June 2025