Aegon has begun a campaign to highlight the importance of the adviser market in the face of stiff competition from internet sales.
PruProtect's second full year of operation saw it post new business figures of £13.5m (APE) up from £3.3m in 2008.
Mortgage brokers could be dragged into the disclosure of adviser remuneration proposed by the FSA.
Zurich has launched a microsite dedicated to protection.
Axa's protection and healthcare business bucked the trend last year in recording increased revenues as its overall company earnings fell 18% to £235m.
Advisers need to be "more professional" to maximise potential connections with fellow professionals, a new report reveals.