A generational opportunity for financial advisers

Advisers could be the beating heart of Britain’s recovery

clock • 2 min read

Tony Müdd, divisional director - development and technical consultancy, St. James’s Place, has an optimistic take on recent Government publications and their potential impact on the advice market.

Yes, I know the title sounds ambitious but I am not sure I can remember when two landmark publications, Department for Work and Pensions' (DWP's) Keep Britain Working report by Sir Charlie Mayfield and the Financial Conduct Authority's (FCA's) Financial Inclusion Strategy 2025–2030, have not just landed on the same day, but have the capacity to be so transformative. In my humble opinion these are not just reports. They are capable of being blueprints for national renewal. For financial advisers, potentially, this could be the biggest opportunity in a generation. The genius of the visi...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

Price comparison impacting consumer understanding

Price comparison impacting consumer understanding

BIBA, ABI and Fairer Finance

Cameron Roberts
clock 25 June 2026 • 2 min read
CII launches advisory board

CII launches advisory board

Professional communities

Cameron Roberts
clock 22 June 2026 • 2 min read
Starmer resigns with new leader expected by September

Starmer resigns with new leader expected by September

Burnham rumoured to have deep support within party

Jen Frost
clock 22 June 2026 • 1 min read