What do Year of the Dragon and the UK life insurance industry have in common?

"I hope the market is ready and poised for a year of strength"

clock • 2 min read

Vicky Churcher, co-chair of The Income Protection Task Force (IPTF) and non-executive director at Cirencester Friendly, discusses what she hopes the auspicious Chinese zodiac symbol of 2024 will have in common with the UK life insurance industry this year.

When I think about my hopes for the UK life insurance market as we transition from 2023 into 2024, I can draw parallels with the auspicious Chinese zodiac symbol of the year - the Dragon. Similar to this wonderful mythical creature, I hope that the market is ready and poised for a year of strength, charisma, resilience, courage and passion. The Year of the Dragon is synonymous with strength and power. I am encouraged to see our market embrace the strength and power of technological advancements and leverage artificial intelligence and data analytics to offer consumers products and servic...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Reassured customers receive £67m in pay outs

Reassured customers receive £67m in pay outs

Marks a 34% year-on-year increase

Jaskeet Briah
clock 04 June 2025 • 2 min read
Rising number of clients concerned about intergenerational planning

Rising number of clients concerned about intergenerational planning

HSBC Life research

Jaskeet Briah
clock 03 June 2025 • 3 min read
Partner Insight: Five simple steps to the most comprehensive protection advice

Partner Insight: Five simple steps to the most comprehensive protection advice

In light of Consumer Duty and the changing socio-economic landscape around us, offering the most comprehensive protection advice has never been more important.

Justin Garbutt, Director of IFA Distribution at Vitality
clock 03 June 2025 • 5 min read