What do Year of the Dragon and the UK life insurance industry have in common?

"I hope the market is ready and poised for a year of strength"

clock • 2 min read

Vicky Churcher, co-chair of The Income Protection Task Force (IPTF) and non-executive director at Cirencester Friendly, discusses what she hopes the auspicious Chinese zodiac symbol of 2024 will have in common with the UK life insurance industry this year.

When I think about my hopes for the UK life insurance market as we transition from 2023 into 2024, I can draw parallels with the auspicious Chinese zodiac symbol of the year - the Dragon. Similar to this wonderful mythical creature, I hope that the market is ready and poised for a year of strength, charisma, resilience, courage and passion. The Year of the Dragon is synonymous with strength and power. I am encouraged to see our market embrace the strength and power of technological advancements and leverage artificial intelligence and data analytics to offer consumers products and services...

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