What do Year of the Dragon and the UK life insurance industry have in common?

"I hope the market is ready and poised for a year of strength"

clock • 2 min read

Vicky Churcher, co-chair of The Income Protection Task Force (IPTF) and non-executive director at Cirencester Friendly, discusses what she hopes the auspicious Chinese zodiac symbol of 2024 will have in common with the UK life insurance industry this year.

When I think about my hopes for the UK life insurance market as we transition from 2023 into 2024, I can draw parallels with the auspicious Chinese zodiac symbol of the year - the Dragon. Similar to this wonderful mythical creature, I hope that the market is ready and poised for a year of strength, charisma, resilience, courage and passion. The Year of the Dragon is synonymous with strength and power. I am encouraged to see our market embrace the strength and power of technological advancements and leverage artificial intelligence and data analytics to offer consumers products and services...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Sandwich generations face a financial planning gap: Vitality

Sandwich generations face a financial planning gap: Vitality

Finances stretched between generations

Jaskeet Briah
clock 03 August 2026 • 2 min read
The COVER Review: Social care, private health and Consumer Duty

The COVER Review: Social care, private health and Consumer Duty

Week commencing 27 July 2026

COVER
clock 31 July 2026 • 1 min read
Funeral costs up 3.3% since the start of 2026

Funeral costs up 3.3% since the start of 2026

Average costs rise by £151

Jaskeet Briah
clock 27 July 2026 • 2 min read