Ian Sawyer: How ASU has learned and evolved from the errors of PPI

"Providers have had to go the extra mile to demonstrate both its credibility and value"

clock • 5 min read

Ian Sawyer, commercial director at Assured Futures, reviews how Accident, Sickness and Unemployment insurance (ASU) has been impacted by the PPI scandals and how the product has evolved over the past decade to offer the necessary protection required, as highlighted by the Covid pandemic.

The Payment Protection Insurance (PPI) scandal was an insurance story that crossed over from the financial pages to become front page news frequently. By the August 2019 deadline set by the FCA relating to historic mis-selling cases, a total of 32.4 million claims had been made and more than £38 billion paid out. FCA Executive Director Jonathan Davidson called it "the largest consumer redress exercise in the UK's history. " While most of these policies were sold by banks, who sold it alongside mortgages, credit cards and other unsecured loans, the fall out impacted the whole insurance...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Mental Health Awareness Week is not just for clients

Mental Health Awareness Week is not just for clients

Mental health resources and opinion

Cameron Roberts
clock 15 May 2026 • 4 min read
Third of LV= customers accessing mental health support aged 26-35

Third of LV= customers accessing mental health support aged 26-35

Anxiety primary reason for access

Jaskeet Briah
clock 14 May 2026 • 1 min read
£1m paid out to Waddle Insurance customers

£1m paid out to Waddle Insurance customers

Average claim took 90 days to complete

Jaskeet Briah
clock 07 May 2026 • 2 min read