Using vulnerability data to improve protection sales in the mortgage and HNW markets

"The combination of carrot and stick should make a marked difference"

clock • 3 min read

Andrew Gething, managing director of MorganAsh, examines why data derived from customer vulnerability assessments provides an opportunity to increase sales of protection policies in the mortgage and High Net Worth sectors, while addressing the requirements of the FCA's Consumer Duty.

For years the protection market has struggled to engage with mortgage and high-net-worth markets to promote protection. There are exceptions and indeed AMI (Association of Mortgage Intermediaries) and other mortgage leaders have been banging the drum, but this remains an uphill struggle. Consumer Duty requires all financial firms to mitigate known potential harms - the risk of taking out a loan or mortgage without any sort of protection for ill health or loss of income is a known harm.   Protection firms are quite rightly raising this, but will it be enough? A lot of work has go...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Individual Protection

Sandwich generations face a financial planning gap: Vitality

Sandwich generations face a financial planning gap: Vitality

Finances stretched between generations

Jaskeet Briah
clock 03 August 2026 • 2 min read
The COVER Review: Social care, private health and Consumer Duty

The COVER Review: Social care, private health and Consumer Duty

Week commencing 27 July 2026

COVER
clock 31 July 2026 • 1 min read
Funeral costs up 3.3% since the start of 2026

Funeral costs up 3.3% since the start of 2026

Average costs rise by £151

Jaskeet Briah
clock 27 July 2026 • 2 min read