Consumer Duty: What the younger generation want

"Organisations shouldn’t place a sole focus on business cases and ROI calculations"

clock • 4 min read

Engaging the younger generation as part of Consumer Duty considerations involves engaging your own employees first, writes Georgia d’Esterre, head of marketing at National Friendly.

Engaging 18 to 30-year-olds as part of Consumer Duty considerations could extend well beyond accessible information and products matched to need. Actions speak louder than words, as the adage goes. It's the actions of organisations - and particularly those on the front line - that are likely to speak volumes to the younger generation, according to new research from National Friendly. While much has already been spoken and written about the Financial Conduct Authority's (FCA's) Consumer Duty, little attention has been paid to organisational culture and purpose. This is the notion t...

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