Ian Sawyer: The protection industry is rising to the challenge

"The industry’s innovation will be called upon once more over the coming months"

clock • 3 min read

Despite ongoing pressures from the cost of living crisis and Covid-19, the protection industry must shrug off the pessimism and embrace the good work it is undertaking, writes Assured Futures' Ian Sawyer

Turn on the TV and it's clear that times are changing and not necessarily for the better. Recently there's been little positive news on the economy; Governments are caught between the need to raise interest rates to fight inflation, the need to reduce national debt and the need to boost growth. These headwinds mean that the life industry will need to respond once again to a new set of challenges. The life industry rose to the challenge of Covid-19 and I believe it will do the same amid the economic issues, whether that is cost of living, unemployment or something else just over the ho...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

LifeSearch appoints head of business protection and expert advice

LifeSearch appoints head of business protection and expert advice

Nick Rixon takes the role

Jaskeet Briah
clock 09 July 2026 • 2 min read
COVER Protection and Health Summit 2026: Registration open

COVER Protection and Health Summit 2026: Registration open

10 November, Marriot Grosvenor Square

COVER
clock 09 July 2026 • 1 min read
Richard Waters joins Omni Protect

Richard Waters joins Omni Protect

New head of strategic partnerships

Cameron Roberts
clock 29 June 2026 • 1 min read