Ian Sawyer: The protection industry is rising to the challenge

"The industry’s innovation will be called upon once more over the coming months"

clock • 3 min read

Despite ongoing pressures from the cost of living crisis and Covid-19, the protection industry must shrug off the pessimism and embrace the good work it is undertaking, writes Assured Futures' Ian Sawyer

Turn on the TV and it's clear that times are changing and not necessarily for the better. Recently there's been little positive news on the economy; Governments are caught between the need to raise interest rates to fight inflation, the need to reduce national debt and the need to boost growth. These headwinds mean that the life industry will need to respond once again to a new set of challenges. The life industry rose to the challenge of Covid-19 and I believe it will do the same amid the economic issues, whether that is cost of living, unemployment or something else just over the ho...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

Professional skills: If protection feels salesy, it's because the adviser is unclear on their role

“The client isn't being sold at. They're being looked after.”

Ash Borland
clock 19 May 2026 • 3 min read
CIExpert partners with Succession Wealth

CIExpert partners with Succession Wealth

Supporting protection as part of holistic planning

Jaskeet Briah
clock 18 May 2026 • 2 min read
Targeted Support is a turning point - but it must include protection

Targeted Support is a turning point - but it must include protection

“This is an important moment for the advice market”

Roy McLoughlin
clock 14 May 2026 • 5 min read