Ian Sawyer: The protection industry is rising to the challenge

"The industry’s innovation will be called upon once more over the coming months"

clock • 3 min read

Despite ongoing pressures from the cost of living crisis and Covid-19, the protection industry must shrug off the pessimism and embrace the good work it is undertaking, writes Assured Futures' Ian Sawyer

Turn on the TV and it's clear that times are changing and not necessarily for the better. Recently there's been little positive news on the economy; Governments are caught between the need to raise interest rates to fight inflation, the need to reduce national debt and the need to boost growth. These headwinds mean that the life industry will need to respond once again to a new set of challenges. The life industry rose to the challenge of Covid-19 and I believe it will do the same amid the economic issues, whether that is cost of living, unemployment or something else just over the ho...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

Advisers see rise in client anxiety ahead of Autumn Budget

Advisers see rise in client anxiety ahead of Autumn Budget

Royal London research findings

Jenna Brown
clock 22 October 2025 • 3 min read
Six ways to make income protection the no-brainer

Six ways to make income protection the no-brainer

"Your tone should reflect leadership, not persuasion"

Ash Borland
clock 22 October 2025 • 4 min read
COVER Women in Protection and Health Awards 2026: Open for nominations

COVER Women in Protection and Health Awards 2026: Open for nominations

Deadline 14 November

COVER
clock 16 October 2025 • 1 min read