Kevin Paterson: Three lines of defence to overcome policy lapses

“For some brokers bad sales habits may have formed”

clock • 3 min read

Kevin Paterson, managing director at Enduralife, offers three lines of defence for brokers to combat the cost of living crisis which may lead policyholders to allow their cover to lapse.

The cost of living crisis is big news at the moment. The chancellor recently announced a multi-billion pound package of support, yet we may be back to square one in a few months when he's asked to repeat the process. A cost of living crisis leads to a squeeze on income and people look for ways to make quick cost savings. Unfortunately, one of the first direct debits that they consider cancelling is their protection policy. While the Government's support package may help to ease tight personal finance margins, we should assume it's not going to affect the threat of increasing lapse rates ...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

The Right Mortgage and Protection Network adds protection aid for advisers

The Right Mortgage and Protection Network adds protection aid for advisers

The Shortfall Needs Analysis Calculator

Jaskeet Briah
clock 21 November 2025 • 2 min read
A direct comparison

A direct comparison

Why advisers need to be in the know on D2C plans

Alan Lakey
clock 17 November 2025 • 3 min read
The COVER Review: NHS waiting list, group protection and advice processes

The COVER Review: NHS waiting list, group protection and advice processes

Week commencing 10 November 2025

COVER
clock 14 November 2025 • 1 min read