Tiina Björk: Why financial advice is failing women and how to turn the tide

'Consumers expect advice that chimes with their own experiences, preferences and needs'

clock • 4 min read
Tiina Björk: Why financial advice is failing women and how to turn the tide

Tiina Björk, chief design officer at Anorak, explores how gender and finance collide in curating better advice for women.

The pandemic shook many to their financial core, but women were statistically the hardest hit. Many were dealt a "one-two-three" punch[1] as they were forced to quit work amid increased childcare demands, resulting in long-term financial peril. According to the UN International Labour Organisation, women's employment is now also 19% more at risk than men[2] as a result of the pandemic, with more women working in hard-hit sectors such as retail and hospitality. Certain groups of women have borne...

To continue reading this article...

Join Cover

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around Covid-19, regulation, diversity and mental health.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Exclusive access to our fortnightly Protection insight mini-podcast.
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Regulation

Concerns raised over FCA's 'woolly' consumer duty plans
TCF

Concerns raised over FCA's 'woolly' consumer duty plans

'Little to no impact on firms already not meeting obligations'

Julia Bahr
clock 07 December 2021 • 4 min read
FCA opens Consumer Duty consultation to improve standards
TCF

FCA opens Consumer Duty consultation to improve standards

Based on proposals published in May

Jenny Turton
clock 07 December 2021 • 2 min read
FCA looks to strengthen appointed representative oversight regime

FCA looks to strengthen appointed representative oversight regime

“The level of harm we are currently seeing is too high”

John Brazier
clock 03 December 2021 • 1 min read