Rod Jones: Ditch the health insurance gimmicks and focus on product development

The private health insurance market continues to grow at a rapid rate with the sale of policies in February up 44% from the same time last year.  While the knock-on effect Covid-19 will have on the NHS and the wait times for routine procedures has been well documented, increasing consumer demand for private health insurance really has never been stronger.    Over the past 12 months there has been a big change in what the typical customer looks like. The average age of a policyholder investing in health insurance through ActiveQuote is 43, with 90% of customers never having held a private...