Rod Jones: Ditch the health insurance gimmicks and focus on product development

'Insurers need to focus on the actual cover and cost of the product'

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Rod Jones: Ditch the health insurance gimmicks and focus on product development

ActiveQuote’s head of partnerships, Rod Jones, explains why health insurers need to move away from customer perks and towards new product development with a new generation of customer in mind and fast

The private health insurance market continues to grow at a rapid rate with the sale of policies in February up 44% from the same time last year. While the knock-on effect Covid-19 will have on the NHS and the wait times for routine procedures has been well documented, increasing consumer demand for private health insurance really has never been stronger. Over the past 12 months there has been a big change in what the typical customer looks like. The average age of a policyholder investing...

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