Tom Baigrie: Protection advisers should be involved in the claim

‘It would feel wrong to not be there when a customer needs help’

clock • 3 min read

LifeSearch CEO explores the role that advisers can play alongside insurers in the claims process

I've always thought that a protection broker should try to help their customers who need to make a claim. I'm not sure many do. We have struggled for years to get insurers to notify us when our customers claim, and most now do so in a timely fashion, so we can get in touch and offer help alongside that offered by the life insurer's own claims team. This serves the market and the customer well and us too. The customer benefits by having an experienced and unequivocally supportive voice on their side, an expert in getting insurers to see things the right way and move swiftly. I'm sur...

To continue reading this article...

Join COVER for free

  • Unlimited access to real-time news, key trend analysis and industry insights.
  • Stay on top of the latest developments around health and wellbeing, diversity and inclusion and the cost of living crisis.
  • Receive breaking news stories straight to your inbox in the daily newsletter.
  • Members only access to monthly programme 'The COVER Review'
  • Be the first to hear about our CPD accredited events and awards programmes.

Join now

 

Already a Cover member?

Login

More on Adviser / Broking

amii appoints Charlie Francis to executive committee

amii appoints Charlie Francis to executive committee

Howha PMI managing director

Jaskeet Briah
clock 24 July 2026 • 1 min read
Rosemount adds 12 advisers in Q2

Rosemount adds 12 advisers in Q2

41% growth in protection in H1

Jen Frost
clock 24 July 2026 • 2 min read
PDG takes 'cautious engagement' approach to secondary life firm We Buy Life Policy

PDG takes 'cautious engagement' approach to secondary life firm We Buy Life Policy

Consumer outcomes, vulnerability and fair value

Cameron Roberts
clock 23 July 2026 • 2 min read