Sammy Rubin: How AI and gamification can transform life insurance

‘Life’s a game’

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Sammy Rubin: How AI and gamification can transform life insurance

Technology and gamification can transform the life insurance industry, writes YuLife CEO and founder

Given how it has traditionally been practiced, "life insurance" is something of a misnomer. Try as they might to skate around the issue, what most insurers have been effectively selling is death coverage. But life insurance has much more potential beyond offering a safety net to a policyholder's beneficiaries. Indeed, by turning to technology and the principles of gamification, the life insurance industry can modernise itself and act as a catalyst for policyholders to live healthier lives...

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